Win Bigly false
By:Scott Adams
Published on 2017 by Penguin
Scott Adams -- a trained hypnotist and a lifelong student of persuasion -- was one of the earliest public figures to predict Trump's win, doing so a week after Nate Silver put Trump's odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation. Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We're hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech -- a hand gesture here, a phrase there -- and if the right buttons are pushed, we irrationally agree with the speaker and invent reasons to justify that decision after the fact. The point isn't whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting -- the same ones Adams saw in Steve Jobs when he invested in Apple decades ago.
This Book was ranked at 24 by Google Books for keyword Heavy Metal.
Book ID of Win Bigly's Books is BeY3DwAAQBAJ, Book which was written byScott Adamshave ETAG "cYH+rRX8+Mk"
Book which was published by Penguin since 2017 have ISBNs, ISBN 13 Code is 9780735219717 and ISBN 10 Code is 0735219710
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Book which have "304 Pages" is Printed at BOOK under CategoryBusiness and Economics
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